Business Web Coach

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SEO Training

On-Site SEO Training

In addition to producing our SEO training videos, we also offer live, in-person, customized SEO training for your staff. SEO training offers your marketing executives, webmasters, internal marketing department, social media managers, web developers, and analytics experts an in-depth understanding behind the cause and effect relationship that changes to your website content have on your success with attracting traffic from search engines.

Our training program is based on your specific website, the keywords that currently drive traffic to the site, and how to grow the website in terms of expanding success with SEO.

Here is our typical SEO Training Proposal:



Bootcamp Format SEO Training for the following team members:

Web Developers
Content Managers (Writers)
Social Media Managers (Who handle Facebook/YouTube/Twitter)
Analytics/Data Analysts

Phase 1: Training (1-2 Days On-Site)

Includes Basic through Advanced On-Site SEO

Day 1 – Basic Concepts:

  • Checking the SEO vital signs of any website
  • How to do keyword research – develop keyword portfolio
  • Understand what SEO stats are important and which aren’t
  • Understand Blogging – why it is important for SEO
  • How to write optimized content
  • Calculating the potential traffic of a keyword via traffic data
  • How Social Media effects rankings
  • How YouTube, Facebook and Twitter changed SEO
  • Exact Match, vs Phrase Match Keywords in the SEO world
  • Considerations for optimization of Yahoo/Bing
  • How to setup, manage and interpret rank-tracking reporting software

Day 2 – Advanced Concepts and Off-Page Concepts:

  • Reading and interpreting code optimized vs non-optimized code
  • Understand ranking signals, what are they, and how to trigger them
  • JavaScript and CSS considerations
  • Page Load Times
  • Usability Optimization
  • URL Construction – Prefered and Correct
  • Content Silos – How to use them
  • Change control pitfalls
  • Avoiding damaging changes
  • Planning and executing changes
  • White Hat vs. Black Hat techniques and when to use each
  • Critique of subject site vs. competitors through the lense of SEO
  • Building links using optimized content

Phase 2: Develop Strategy Blueprint & Practical Application

Preliminary: Gather Requirements
This is a thorough practice to create the basis of the project and plan for scalability

Examples: Site Re-design, Move to New Server, Add Shopping Cart, Change Homepage
to have Different Navigation/Content/Layout

Benchmark Data Metrics:
Analytics
Keyword Research
Keyword Traffic Data Current vs Projected
Referring Traffic
Build Link Profile

Phase 2A: Design and Enforce a Change Management/Change Control Plan:

Certain Changes can be detrimental to SEO, while others are required to happen regularly. As an extension of the training, we’ll work with the team to develop a SOP/Protocol to manage changes so that current rankings are protected wherever possible. With this, the team will be empowered to make the decisions with the skills required to calculate and manage potential risks.

Phase 2B: Build Project Plan with Action Items:

We’ll create a project plan with specific action steps for the team to fulfill requirements gathered in the preliminary stage of Phase 2.

Phase 3: Support/Execute Plan (Off-Site)
AeroMotorsports.com team will own the action items related to direct manipulation of the website.

We’ll provide logistical support and execute any action items that fall outside of the expertise of the resident team members.

We’ll hold a weekly scheduled project management phone call to assess the execution of the plan and interpret the resulting data, while planning future changes for weeks to come.

Phase 4: Ongoing Support/Forensics

After the initial project plan has been executed, we’ll provide ongoing support in the form of weekly project management for further SEO support.

We’re also happy to provide reporting, keyword analysis, email and phone support for up to 5 more domain properties that are related to the original project.

We currently hold SEO training in a variety of US Cities including:
California SEO Training:
Orange County SEO Training
Los Angeles SEO Training
San Diego SEO Training
San Francisco SEO Training

Colorado SEO Training:
Denver SEO Training

Nebraska SEO Training:
Omaha SEO Training

Washington SEO Trainig:
Seattle SEO Training

Nevada SEO Training:
Las Vegas SEO Training

Arizona SEO Training:
Phoenix SEO Training

We’re also open to travel to your company location and train your staff, schedule permitting. Please call us at: 949-351-3541 to check availability



quote

  • I retained Rory's services for SEO and general advice on internet marketing. Factually speaking, any keyword or phrases that we targeted, within a few weeks, our company was in the number 1 position on Google. In our weekly conference calls, it is abundantly clear that Rory is an expert on SEO - there is NO question about this fact. Furthermore, Rory's word is valuable. When he says its going to get done, it happens. He executes. Lastly, he is just a nice guy to work with too. That's important. Being able to mentor those in my company without appearing heavy handed is a trait of a great leader. I would highly recommend Rory to anyone with SEO needs.
    - Rusty Solomon

  • Knowledgeable, creative and reasonably priced, Rory is a true SEO (search engine optimization) professional! PPC Buyers is proud to recommend Business Web Coach as our preferred partner for SEO services.
    - Leslie Drechsler

  • Rory has given us good insight into getting better performance.
    - Douglas Farquhar

  • I first hired Rory to help with our Search Engine Optimization efforts. He gave us (and continues to gives us) much more. He is extremely knowledgeable on how to optimize the right way. Additionally, he thinks out of the box to develop new and innovative ways to drive organic traffic to our web properties. I fully recommend him and his team.
    - Howard Goldberg

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